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Start with the IVF guide clinics won't give you. Build your strategy — before you spend five figures.
As featured in
From the archive to a monthly expert community — choose the level that fits where you are.
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40+ & Informed
£25 / $33 per month
or £200 / $264 per year — 33% less
The Briefing Room
Six weeks of structured preparation before your first consultation.
A small cohort programme for solo women over 40. Independent expert sessions, live calls, and the preparation the clinic won't give you. Winter 2026 — applications opening soon.
£497 / $650
Find out more →The global fertility industry is worth $46 billion*. That shapes everything — which treatment you're offered, how urgently you're advised to start, and whether you're ever encouraged to get a second opinion. Going in without a framework doesn't just feel overwhelming. It costs women thousands.
Nobody tells you that the first clinic you find isn't necessarily the right one — or that choosing well is something you can actually learn.
The financial exposure of doing this as a solo woman is real and rarely acknowledged. A budget that makes sense requires a strategy, not just savings.
Fertility consultations move fast. The women who leave with clarity are the ones who walked in with the right questions already written down.
You don't need a partner to navigate this well. You need a framework, the right questions, and someone in your corner who isn't trying to sell you a cycle.
* IMARC Group, 2024.
Four questions. Two minutes. A clearer picture of your options — based on your age, your situation, and what actually matters at this stage.
Start fertility treatment already knowing what to do — before you step into a clinic, spend thousands, or make decisions you didn't know enough to question.
Organising your fertility tests, self-advocacy and understanding the business of fertility.
Don't blow your budget on one attempt.
Not just the closest. Clinics vary hugely in ethics, success rates and patient care.
Walk in prepared. Walk out with answers the doctor didn't volunteer.
Build the support team that means you never have to figure this out completely alone.
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Winter 2026 · Applications opening soon
The Briefing Room Programme is six weeks of structured preparation — independent expert sessions, live calls, and a cohort of women in exactly your position.
Find out more →