Independent guidance for solo women over 40 — wherever you are in the world

You've started researching and already feel overwhelmed.

Most solo women go into their first consultation unprepared — and the system has no incentive to slow them down. You deserve proper guidance before you spend 5 figures.

Get the IVF +40 guide →

Independent guidance from someone who conceived naturally at almost 44 — after two failed IVF cycles and being advised donor eggs. Trusted by 350+ solo women across 35 countries.

The Briefing Room Programme

Autumn cohort · Applications open

Walk into your first consultation knowing what to agree to — and what to say no to.

Most women arrive at their first fertility consultation with questions from Google. They leave with a treatment plan they didn't fully understand and a bill they weren't expecting. The Briefing Room Programme is six weeks of structured preparation — so that doesn't happen to you.

✓ 6 weeks of structured live calls covering every step of the IVF guide

✓ Independent expert sessions: embryologist, fertility doctor, nutritionist, therapist skilled at working with women over 40

✓ Completely independent — no clinic affiliations, no financial stake in what you decide

✓ A cohort of women in exactly your position

✓ Access to recordings

✓ A private WhatsApp group and the option of an accountability partner

✓ Your own bespoke database to help research and create your strategy

Apply for the Autumn cohort →

What women like you are saying.

"IVF decision-making is overwhelming for most — even more so for solo women. The Briefing Room provides the clarity and support I wish I'd had from day one. It would have saved me time, money, and so much stress."

— Kristina, 41

Trusted by 350+ solo women across 35 countries

Guidance, not fertility fluff.

From the archive to a monthly expert community — choose the level that fits where you are.

Start reading

The archive

✓ +80 stories — honest writing from inside the experience

✓ The Saturday Letter

✓ Monthly SF40s virtual gathering

✓ Expert clips on Instagram and YouTube

Start reading →

Go deeper

£25/month

or £250/year — 17% less

✓ Everything in the archive

✓ The Tuesday Briefing — 2 Deep Dives a month bringing clarity to the most challenging clinical, financial and emotional decisions

✓ Monthly live Q&A with hand-picked specialists who treat women over 40

✓ Substack Chat — alongside women making the same decisions, at the same age

Join from £25/month →

The Founding Woman

£450/year

one annual payment

✓ Everything in the paid tier

✓ Solo women over 40 deserve guidance with no stake in where they spend their money. You're what makes that possible.

✓ Recorded as a Founding Woman — you were here at the beginning as part of the origin story

Become a Founding Woman →

Why this exists

Navigating fertility treatment alone over 40 is harder than it needs to be.

The global fertility industry is worth $46 billion*. That shapes everything — which treatment you're offered, how urgently you're advised to start, and whether you're ever encouraged to get a second opinion. Going in without a framework doesn't just feel overwhelming. It costs women thousands.

1
Nobody tells you that the first clinic you find isn't necessarily the right one — or that choosing well is something you can actually learn.
2
The financial exposure of doing this as a solo woman is real and rarely acknowledged. A budget that makes sense requires a strategy, not just savings.
3
Fertility consultations move fast. The women who leave with clarity are the ones who walked in with the right questions already written down.
4
You don't need a partner to navigate this well. You need a framework, the right questions, and someone in your corner who isn't trying to sell you a cycle.

* IMARC Group, 2024.

Find your starting point

Not sure where you are
in all of this?

Four questions. Two minutes. A clearer picture of your options — based on your age, your situation, and what actually matters at this stage.

Find your starting point → Should I start IVF at 40? →

Preparing to Start

Organising your fertility tests, self-advocacy and understanding the business of fertility.

Creating Your Financial Plan

Don't blow your budget on one attempt.

Choosing the Right Clinic

Not just the closest. Clinics vary hugely in ethics, success rates and patient care.

Managing Consultations

Walk in prepared. Walk out with answers the doctor didn't volunteer.

Creating your constellation of care

Build the support team that means you never have to figure this out completely alone.

Get the IVF +40 guide →

Takes a few seconds to access.

About Solo Fertility 40s

I started where you are. Overwhelmed, alone, and not sure who to trust.

At 43, I threw myself into IVF with no clear plan. I wasted evenings on Google, left consultations more confused than when I arrived, and had no idea what a treatment strategy was. Then I wasted €11,000 on an IVF cycle in Spain that I wasn't prepared for — at a clinic where I experienced a catalogue of mistakes and sub-standard care.

Solo Fertility 40s exists because the resource I needed at the start didn't. It's an independent voice with no clinic affiliations — from a woman who went through it, documented it honestly, and supports other solo women over 40.

Read →