Join the SF40s Circle — Wednesday 5th August · 7pm BST · Reserve your place →
Independent guidance for solo women over 40 — wherever you are in the world

You've started researching and already feel overwhelmed.

Most women assume the system is working in their interest. In the fertility industry, that's the first thing to unlearn. Solo Fertility 40s shows you how to navigate it and get what you actually need — before you spend anything.

Find your starting point

Not sure where you are
in all of this?

Four questions. Two minutes. A clearer picture of your options — based on your age, your situation, and what actually matters at this stage.

Find your starting point → Should I start IVF at 40? →
Why this exists

Navigating fertility treatment alone over 40 is harder than it needs to be.

The global fertility industry is worth $46 billion*. That shapes everything — which treatment you're offered, how urgently you're advised to start, and whether you're ever encouraged to get a second opinion. Going in without a framework doesn't just feel overwhelming. It costs women thousands.

* IMARC Group, 2024.

Get started

The 5-Step Get Started Roadmap

Start fertility treatment already knowing what to do — before you step into a clinic, spend thousands, or make decisions you didn't know enough to question.

1

Preparing to Start

Organising your fertility tests, self-advocacy and understanding the business of fertility.

2

Creating Your Financial Plan

Don't blow your budget on one attempt.

3

Choosing the Right Clinic

Not just the closest. Clinics vary hugely in ethics, success rates and patient care.

4

Managing Consultations

Walk in prepared. Walk out with answers the doctor didn't volunteer.

5

Your Constellation of Care

Build the support team that means you never have to figure this out completely alone.

Get your 5-Step Roadmap

Takes a few seconds to access.

Sarah, founder of Solo Fertility 40s
About Solo Fertility 40s

I started where you are. Overwhelmed, alone, and not sure who to trust.

At 43, I threw myself into IVF with no clear plan. I wasted evenings on Google, left consultations more confused than when I arrived, and had no idea what a treatment strategy was. Then I wasted €11,000 on an IVF cycle in Spain that I wasn't prepared for — at a clinic where I experienced a catalogue of mistakes and sub-standard care.

Solo Fertility 40s exists because the resource I needed at the start didn't. It's an independent voice with no clinic affiliations — from a woman who went through it, documented it honestly, and supports other solo women over 40.

Read →
The Briefing Room Programme

Walk into your first consultation knowing what you're agreeing to — and what to say no to.

Most women arrive at their first fertility consultation with questions from Google. They leave with a treatment plan they didn't fully understand and a bill they weren't expecting. The Briefing Room Programme is six weeks of structured preparation — so that doesn't happen to you.

6 weeks of structured live calls covering every step of the Get Started Roadmap
Independent expert sessions: embryologist, fertility doctor, nutritionist, therapist skilled at working with women over 40
Completely independent — no clinic affiliations, no financial stake in what you decide
A cohort of women in exactly your position
Access to recordings
A private WhatsApp group and the option of an accountability partner
Your own bespoke database to help research and create your strategy
Find out more

What women like you are saying.

"I wish I'd had this before my first consultation. I went in completely unprepared and left with a treatment plan I didn't fully understand and a bill I wasn't expecting."

— Emma, 43


Already trusted by +280 women across 37 countries

Answers & Insights

Honest writing on fertility treatment, the industry, and solo motherhood at midlife.

Read on Substack

SF40s Circle

Next call: Wednesday 5th August · 7pm BST

Solo women over 40 in fertility treatment don't have many places to find each other. This is one of them.

Reserve your place