Built by someone who went through it.

Why Solo Fertility 40s exists

Solo Fertility 40s exists because too many women begin fertility treatment over 40 without proper orientation.

Clinics are often very good at moving women into treatment. They are considerably less good at preparing them for what lies ahead.

Women over 40 are frequently making emotionally and financially significant decisions while frightened about time, overwhelmed by information, and unsure who to trust. Many enter the fertility world alone, funding treatment themselves, trying to rapidly understand a complex private healthcare system while under pressure to move quickly.

The consequences of poor preparation can be significant.

Women may:

• —rush into treatment before understanding their options
• —invest in clinics without knowing how to evaluate them properly
• —misunderstand success rates and treatment strategy
• —fail to budget realistically for multiple cycles
• —enter emotionally difficult conversations about donor eggs completely unprepared
• —mistake reassurance for genuine clinical strategy
• —feel unable to advocate for themselves during consultations
• —spend thousands before they fully understand the system they've entered

Clinics are not always incentivised to ensure patients begin with a long-term strategic overview. Yet women over 40 often need exactly that: a clearer understanding of potential pathways, likely costs, realistic timelines, emotional implications, and how to make decisions from a position of clarity rather than panic.

This gap has real consequences. Without a framework for what to expect, what to ask, and how to evaluate what they're being told, women enter a system that is not designed to slow down for them. The result is rushed decisions, avoidable costs, and an experience that is harder — and more expensive — than it needs to be.

There should be something before the consultation.

Something independent.

Something honest.

Something grounded in lived experience rather than sales targets.

That is why I created Solo Fertility 40s — to give women what should have been available before they ever paid for a consultation. Not as a doctor, coach, or influencer promising certainty, but as someone who entered this world at 43, made expensive mistakes and paid for add-ons I wasn't sure about.

Once through it, I interviewed experts, researched obsessively, and realised how little impartial guidance exists for solo women over 40 at the very beginning of this process — something I could only see clearly in hindsight.