Join the SF40s Circle — Wednesday 5th August · 7pm BST · Reserve your place →
A second pair of eyes

Think it through with someone who's been there (as a solo 43-year-old woman).

A Solo Fertility 40s Strategy Session is a 30-minute one-to-one conversation with Sarah, who went through two IVF cycles as a solo woman at 43 and navigated the fertility system without independent guidance. Sessions are independent — no clinic affiliations, no commercial ties — and shaped entirely around what you're facing right now, whether that's evaluating clinics, working through what you've been told, or thinking clearly at a significant decision point.

Most people wouldn't make a significant financial investment without taking independent advice first. The bigger the decision, the more important it becomes to have someone in your corner who isn't selling anything.

Fertility treatment — as a solo woman, on one income — is one of the most financially and emotionally significant decisions you may ever make. Most women go into it without independent advice.

Three things make this uniquely difficult when you're doing it alone, over 40.

01

The financial weight

IVF is expensive under any circumstances. Funding it entirely yourself — making every significant decision alone — is a different order of pressure.

02

The emotional reality

There's grief in this that doesn't often get named — for the relationship that didn't happen, for the version of this you'd imagined. That sits alongside the practical overwhelm of trying to make one of the highest-stakes decisions of your life without a clear map.

03

Without a partner in the room

No one to sense-check a recommendation, absorb a difficult result, or catch what you missed when the doctor said something you weren't expecting.

Sarah, founder of Solo Fertility 40s
Who you're speaking with

Sarah

I went through two IVF cycles as a solo woman at 43 — one in Spain, one in Greece. I went in underprepared. Said yes to things I didn't fully understand. Wasted money I didn't need to waste.

I'm not a doctor or a coach. I'm someone who spent two years understanding exactly what went wrong — and has no financial stake in what you decide next.

I've spent two years writing about the fertility system — the commercial dynamics, what the research actually says, and what women in this situation are rarely told before they start spending money. Read by +280 women across 37 countries.

No clinic affiliations, commercial arrangements with any fertility provider or medical advice. Guidance is informed by direct experience and independent research.

What's covered

Let's work through this together.

Every session is different. But the conversations that tend to be most useful are around these moments.

01

You've come out of a first consultation and something didn't sit right — you're not sure what. We work through what specifically felt off, and what questions might give you a clearer picture, whether that's going back to the same clinic or getting a second opinion.

02

You've got test results back and the number isn't what you were hoping for — but you know you want to try with your own eggs. We work through what that means practically: which clinics will take that decision seriously, what to ask, and how to approach the next conversation with your doctor.

03

You're comparing clinics — possibly across different countries — and you don't have a way of evaluating them that isn't just reading their websites. We work through what the metrics actually mean and what questions separate a clinic that will advocate for you from one running on volume.

04

You're at a significant decision point — donor eggs, treatment abroad, whether to try again after a failed cycle — and you need to think it through with someone who understands the landscape and has no stake in what you decide.

What you leave with

Thirty minutes. No agenda. No stake in what you decide.

Independent conversation with someone who has no commercial relationship with any clinic or fertility provider.

A clearer sense of what to ask next, and why. Specific language you can take into your next consultation.

A written summary of the key points from our conversation, sent within 24 hours.

The clarity that comes from talking to someone who has actually been where you are. Two cycles abroad, alone, at 43. Not from a training course. From direct experience.

Opportunity

Apply for a Strategy Session.

Normally £150 · 30 minutes · one-to-one.

This is one of the most important decisions of your life — don't go into it without a guide, or a plan.

I am offering a limited number of no-cost sessions while I'm in beta. Apply below.

I'm a solo mother, and my daughter may be in the background during our call. If she interrupts, that's not a surprise — it's just part of how I work right now, and it won't affect the time or attention you get.

Apply for a Strategy Session →

If you have a question before applying, email me at hello@solofertility40s.com

Common questions

What is a Strategy Session?

A 30-minute one-to-one conversation with Sarah, founder of Solo Fertility 40s, who went through two IVF cycles as a solo woman at 43. The session is independent — no clinic affiliations, no commercial ties — and is shaped around whatever you're facing right now, whether that's evaluating clinics, working through what you've been told, or thinking clearly at a significant decision point.

How much does a Strategy Session cost?

Strategy Sessions are normally £150 / $195. Sarah is currently in beta and offering several places a month while refining the offer. Apply via the form above and you'll be contacted if there's a place available.

Who is a Strategy Session for?

Solo women over 40 who are considering or navigating fertility treatment. Most useful at moments of significant decision: before a first consultation, after receiving test results such as AMH, when comparing clinics, or when facing a choice about donor eggs, treatment abroad, or whether to try again after a failed cycle.

What do I receive after the session?

A written summary of the key points from the conversation, sent within 24 hours.

Nothing shared in a Strategy Session constitutes medical advice. Clinical decisions remain with you and your doctor. Sarah draws on her own direct experience and independent research — not medical training or clinical authority.