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Press Kit

Story angles, key facts, photography, and press contact for journalists and editors.

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At a glance

Solo Fertility 40s

Founded

2024

Founder

Sarah

Readers

Read by +280 women across 37 countries

Based

UK (global audience)

Website

solofertility40s.com

Press contact

hello@solofertility40s.com

What Solo Fertility 40s is. An independent information resource for solo women over 40 navigating fertility treatment — primarily IVF and IUI using donor sperm. Independent — not funded by any clinics. The only voice in this space with no financial stake in what women decide.

The story

The origin

Sarah, founder of Solo Fertility 40s

Sarah started IVF at 43, consulting doctors everywhere from the UK to India — and came away with a lot of expensive lessons. A clinic described her own eggs as "improbable" and refused to treat her. It was, she later understood, a business decision: clinics protect their published success rates, and patients with lower odds affect those numbers.

The more she spoke to other solo women over 40, the more she recognised how consistent the gaps were — and how avoidable the mistakes. Nine months after that first donor egg recommendation, she conceived naturally with her own egg and a known sperm donor. She was almost 44.

Solo Fertility 40s is the resource she needed and couldn't find: independent, impartial, grounded in lived experience rather than clinic revenue targets.

Expert bio

About Sarah

Sarah is a fertility patient advocate and the founder of Solo Fertility 40s, an independent information resource for solo women navigating fertility treatment after 40.

She went through two failed IVF cycles at 43 — one in Spain, one in Greece — and was twice told that donor eggs were her only option. A clinic in Spain refused to treat her using her own eggs, describing her chances as "improbable." Nine months later, she conceived naturally at almost 44.

She now provides impartial guidance to solo women going through the same system — with no clinic affiliations and no financial ties to the fertility industry.

She can speak to:

Available for: print, digital, broadcast, podcast. UK-based. On the record.

On the record

Key quotes from Sarah

"Solo women over 40 are uniquely exposed in the big business of fertility because they arrive under time pressure, making decisions entirely alone, and funding treatment on a single income. That combination doesn't make you a difficult patient. In a commercial environment, it makes you an easy one."

"The women who navigate the fertility system best are not the ones who trust their clinic most. They are the ones who walk in informed, prepared, and impossible to exploit."

"I didn't need more hope — the fertility space is saturated with optimism. I needed better information. That's what Solo Fertility 40s exists to provide."

"Impartial information about fertility treatment is almost impossible to find. That is not an accident."

Photography

Images for press use

For higher resolution images or additional photography, email hello@solofertility40s.com.

Get in touch

Press contact

For interview requests, quotes, fact-checking, or further background, contact Sarah directly.

hello@solofertility40s.com

Please include your publication, deadline, and what you're working on.